Cases: Vodafone

Vodafone Business Management Course


Vodafone is the world's largest telecommunications company for mobile telephony. The successful and internationally oriented company distinguishes itself by a very open and informal culture which aims to stimulate, inspire and challenge people. This culture is also expressed in the Management Development trajectory and in particular in the choice to include a management simulation in the MD programme.

Simenco was invited to contribute to Vodafone's success in the Netherlands and Vodafone D2 in Germany too. We deliver and support a simulation-based learning programme for the Business Management Course and the Young Talent programme. The teaching objectives are:

  • Making decisions in uncertainty.
  • Knowing the implications of those decisions for the company from an operational and strategic perspective.
  • Gain insight into the interdependency of 5 management disciplines: marketing & sales, operations, research and development, finance and human resources.
  • Understanding the importance of teamwork for efficient decision making.

The training lasts for 6 months, and the management simulation plays an integrating role. The simulation is offered in a blended form, where kick-off and the intermediate and final evaluations are ‘live’ events. At the end of the programme the Vodafone Business Challenge Award is handed to the best team.

Need more information? Feel free to contact us.